When brilliance matters, precision matters more.
Pure White Lightening Shampoo by #1 All Systems is a professional-grade whitening formula designed exclusively for light-colored coats—whites, creams, pale golds, and soft silvers that demand clarity without compromise.
Powered by advanced enzyme-based brightening technology, this state-of-the-art shampoo safely dissolves stubborn stains and dulling residue at the source—without harsh bleaches, chalky deposits, or coat damage. The result is a coat that looks cleaner, brighter, and visibly purer, with natural luminosity restored.
- I have been using this shampoo exclusively for years ... coats are beautiful and I never have problems with staining or discolorations of any kind. Very highly recommended
- Dale Lantham
- Bought this shampoo because my Charlie looks like the dog you have on your website, except not so white. Now he REALLY looks like that dog. Even the stains on his face from food are gone! I am so proud of him. Thank you! - Rebecca Dillon
#1 All Systems Pure White Lightening Shampoo For Whites And Light Colors
Why Professionals Choose
This Whitening Shampoo
Unlike basic whitening shampoos that strip or dry the hair, Pure White Lightening is fortified with coat-strengthening and conditioning ingredients that protect hair integrity while enhancing brightness. With continued use, coats appear stronger, healthier, and progressively whiter—never brittle, never flat.
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Targeted whitening for white, cream, silver, and pale gold coats
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Enzyme-driven stain removal for safe, effective brightening
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No harsh bleaching agents or color-masking residue
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Strengthens and conditions while it cleans
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Results improve with consistent use
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