Serious stain removal—without sacrificing color integrity.
Professional Formula Whitening & Brightening Shampoo by #1 All Systems is a next-level cleansing shampoo engineered for groomers and discerning dog owners who demand true brightness without color fade.
Unlike traditional “whitening” shampoos that rely on bleaching agents or blueing dyes—often leaving coats dull, flat, or lifeless—this advanced formula uses optical brighteners to enhance each coat’s natural pigment. Whites appear cleaner, blacks look deeper and richer, and colored coats retain their vibrancy and clarity.
This is a deep-cleaning, odor-removing shampoo that tackles stubborn stains while respecting the structure and health of the hair. Its professional-grade formulation is free from peroxide, bleach, silicone, and artificial blueing agents—making it safe, balanced, and reliable for frequent use across all coat colors. Enriched with coconut oil, it leaves the coat soft, manageable, and refreshed—never dry, never stripped.
- Best shampoo ever !!! Great on white dogs or colored dogs nice smell and cleans like no other shampoo I’ve used. Urine stains, blood even dried. Breaks up any stain. Use diluted or full-strength Love this shampoo ! Sharon Howe
The best whitening shampoo on the face of the earth. I have used it for over 25 years. And, yes, this product can be used on the dark parts of the dogs' coats without bleaching out or causing any coloration issues. We've used it on puppies as young as 4 weeks with zero issues. I've tried them all and always come right back to this. LOVE it. V. Jones
- Have been using #1 All Systems products for years.
Nice to find everything in one place. Great service. Thanks.
David Ellis
#1 All Systems Whitening/Brightening Shampoo For All Colors
Serious stain removal—without sacrificing color integrity. Why this one is a Cut Above
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Safe for and brightens all colors—whites, blacks, silvers, creams, and beyond
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Removes tough stains and odors without bleaching or dulling
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Optical brighteners enhance natural color, not mask it
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No peroxide, bleach, silicone, or blueing agents
#1 All Systems is known for superior whitening and stain removing products.
Which #1 All Systems Whitening Shampoo Should You Choose?
Pure White Lightening Shampoo is a targeted, enzyme-based whitening formula created specifically for white, cream, pale gold, and light silver coats. It actively lifts stubborn staining and discoloration for visibly whiter results and is ideal when maximum whitening is required. Because it can lighten pigment, it should be used carefully on parti-colored dogs.
Professional Formula Whitening & Brightening Shampoo is safe for all coat colors. It removes stains and odors while enhancing each coat’s natural color using optical brighteners—never bleaching, dulling, or masking pigment. It’s the perfect choice for routine use, multicolored coats, and preserving depth and clarity of color.
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