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Groom smarter 

Simple. Tailored Grooming.
Curated packages based on your dog’s unique coat—because grooming isn’t one-size-fits-all.


The Right Tools. The Right Formula. Every Time.
Tailored grooming packages for each coat type—
now available to shop individually or as a set.

Our Coat Type Grooming Packages take the guesswork out of grooming by pairing premium, professional-grade products with the specific needs of your dog’s coat. Whether curly, double-coated, wiry, or silky, each kit is thoughtfully assembled to deliver optimal results—elevating your at-home routine with salon-level performance. Because when products are chosen for your dog’s coat type, grooming becomes more effective, less stressful, and undeniably smarter.  And you can count on fabulous results.

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Coat Type: Coarse Coats

Curly, rough coated breeds

Transform the grooming routine for your curly coated breed with this curated #1 All Systems product collection. This complete system works together to keep your dog's signature coat looking fabulous.
🔗 Explore the full collection or select singles →

Coat Type: Double Coats

Double coated breeds

Two textures. One tailored approach. Address the double requirements for grooming your breed with rougher guard hairs for the top coat and a silky undercoat that may be the same color or white.
🔗 Explore the full collection or select singles →

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Coat Type: Smooth

Short coated breeds

Short-coated dogs may look low-maintenance, but skin without hydration sets the stage for dullness, flakiness, and excessive shedding. This grooming package is a game-changer.  Lightweight hydration  without build-up and the best Slicker for pro-grade maintenance.
🔗 Explore the collection or select singles →

Coat type: Coarse 

Single or double coated breeds

Grooming for bold coats must stay true to texture. For that signature feel, this package is formulated to clean thoroughly without softening, so the natural texture remains crisp, structured, and true to standard while promoting healthy skin beneath.
🔗 Explore the full collection or select singles →

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Coat Type: Drop Coats

Silky coated breeds

Think all dog shampoos are the same? Not quite. Our formulas are made for your dog’s coat type—because grooming a Husky isn’t the same as grooming a Shih Tzu. Tap the link to find perfect matches for your silky coated breed.. 🔗 Explore the full collection or select singles →

Coat Type: White Coats

White coated breeds

Ahhh. Those white dogs. Stunners, but tricky.
White fur is more porous than other coat colors and those awful stains really ruin your dog's appearance.
🔗 Explore the collection for white coats or singles →

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Coat Type: Parti-colors

Parti-colored breeds

Parti-perfect for multicolored coats with swirls, patches, and pops of white.  An advanced shampoo brilliantly whitens while enhancing the depth and richness of darker tones. No fading. No dulling. Just a balanced, lustrous finish.

🔗 Explore the collection for parti coats or singles →

Coat type: Terrier Type 

Wire coated breeds

For the distinct needs of wire-coated dogs — maintaining trademark texture while nourishing skin and minimizing matting.  Specialized formulas enhance definition and durability without softening the wire feel, preserving both function and flair.
🔗 Explore the collection for wire coats or singles →

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